Malboro-kun

Li'l Malbuddy is a cartoon character popular in Insomnia who stars in a television show. His main appearance is in Kingsglaive: Final Fantasy XV, where Nyx Ulric watches the cartoon, but Li'l Malbuddy also appeared in the Justice Monsters Five mobile game, in a restaurant dish in Final Fantasy XV: Assassin's Festival (Semur Skewers), and on tins of canned food in the Kingsglaive Base Camp in Insomnia in the Windows and Royal Editions of the game. Crowe Altius, a member of the Kingsglaive, has a smartphone charm in his likeness, and Yamachang, a restaurateur who cooks Galahdian cuisine, wears a shirt with a Li'l Malbuddy print.

(Source: finalfantasy.fandom.com)